Search Engine Optimization (SEO) is the way to ensure that your website has visibility among search engines for words and phrases relevant to what the site is about.

Simply put, good SEO means including words and phrases in the website content that people use to search for your products and services.  A well optimized page will be easy to link to and easy for people to share.

In SEO terminology, White Hat SEO refers to the usage of optimum strategies and techniques to boost their website popularity and fully adheres to the search engine rules and policies. Ethical SEO is a term referring to this White Hat SEO as the content is targeted at a human audience and focuses on relevance and organic ranking.

White Hat SEO Techniques

  • Quality content— Content is king and a well written, informative content is invaluable. The primary focus should be on providing informative, unique content covering as much areas on the subject. This is because search engines display those websites that actually have the best matching information related to the keyword typed in by the user.
  • Semantic Structuring— proper heading elements give more weight to the content within the elements of the heading.
  • Meta Data— meta description and meta keywords are not to be overlooked and in the case of White Hat SEO
  • Links— This includes proper and efficient way of connecting your website to similar websites which provide related content.

Black Hat SEO Techniques

  • Overloading keywords— the basic principle here is that keywords are stuffed into the code of the website. This is done so that the improper usage of the keyword is not visible to the end user
  • Meta Data Misuse— The meta description is supposed to be an honest description of the page and in the Black Hat SEO Technique, this is improperly used.
  • Link Farming- Here, unrelated websites are linked to the page- mostly done with the false assumption that it provides you with traffic.

It is widely recommended that White Hat SEO Techniques are adopted by those who are planning to have a long term investment in their website and genuinely have the ambition to take their offering to heights by focusing on the human audience.