The history of Urban Decay began in the mid 90’s when pink, red and beige dominated the luxury beauty market. Strong colors were prohibited. But it was the American Sandy Lerner who decided to change this situation since it was necessary to look for more daring alternatives for makeup.
It was in January 1996 that Urban Decay launched with a line of 10 lipsticks and 12 nail polishes.
It was founded by two beauty junkies or makeup addicts, Wende Zomnir and Sandra Lerner who were looking for a more daring makeup, easy to use and apply, with different colors and textures, adapted for different times of the day, provoking a true makeup revolution.
One of the star products of Urban Decay is the “Naked Palettes” that have revolutionized the shade palettes of neutral colors for any occasion. There are many varieties, from bronze, gray-brown and pink tones to the indispensable Naked Basics, in matte tones, giving a neutral appearance.
The “Naked Flushed” silky compact powders can tan, illuminate or blush your face achieving careful contours. They come in different shades to mix as you want: Naked (medium pink), Streak (medium peach), Native (light pink) and Strip (dusty mallow).
The Eyeshadow Primer Potion does not go unnoticed by the lovers of this brand since it is the number one product for fixing shadows. That makes the makeup stay perfect all day. The novelty is the anti-aging option that promises to correct color and cover blemishes.
24/7 Glide-On Eye Pencil is waterproof, long lasting and is available in 40 different shades. And for those who like to wear a more daring look, the mascara “Perversion” will allow you to show the sexy side of your look. It delivers volume and more intensity in the color.
Want sexy and voluptuous lips? Try the “Revolution Lipstick” that will deliver a spectacular look with the pigment infusion system thickening the lips, in addition to delivering intense shine.
And to complement the beauty products of Urban Decay, the brand has professional fixation sprays which will allow makeup to remain light, as freshly applied throughout the day and there are for all skin types.
These are just some of the hundreds of products that the American brand brings on the market which bring a great variety of color and versatility.